Discover the infectious Indie Pop sounds of Tokyo's EFFECTIVE 12:01 PM!

Tokyo-based Indie-Pop band EFFECTIVE 12:01 PM have made a striking entrance to the music scene with the release of their debut single, ‘Lack of You’. The track is a melodic and introspective exploration of the bittersweet feeling that is quiet yearning, offering an enticing introduction to the band’s world of music.

‘Lack of You’ features lush guitar textures as a soft backdrop for lead singer Kotaro’s enchanting vocals, creating a subtle nostalgic sound that feels like a late-night confession.

Despite only being the Japanese band’s first official release, this track is cleanly and thoughtfully produced, carving out a unique sound that blends Indie Pop-Rock influence from Western music with Japanese Pop. This is only the beginning for EFFECTIVE 12:01 PM, and we are eager to watch their world unfold.